"Consumers are demanding plant-based sandwiches, and we're answering the call in a way that only Wendy's can with a mouthwatering sandwich packed with multiple layers of heat and flavor." chief marketing officer in a press release. "We're bringing forward an incredibly tasty Spicy Black Bean Burger to this line-up in three select markets." said Carl Loredo, Wendy's U.S. As part of their "Made to Crave" menu series, the Spicy Black Bean Burger comes with jalapeno peppers, a spicy chipotle sauce, lettuce, onions, tomatoes and the option to add pepper jack cheese. Wendy's plant-based vegan option will be their own creation and the fact that it's a veggie burger feels like a pleasantly almost-retro option when compared to lab-made choices. KFC, Burger King and White Castle are among big nationwide chains already serving at least one of these options. Plant-based burgers have been gradually permeating into mainstream supermarket and restaurant culture for the past two years, most notably the Impossible Burger and the BeyondMeat alternatives. The chain will test its new Spicy Black Bean Burger in three cities: Pittsburg, PA Columbus, Ohio and Jacksonville Florida beginning on June 28th, according to a report from QSRWeb. That said, their approach may set them apart from competitors. Wendy's is only the latest fast food restaurant to break into the plate-based market with the announcement of a vegan burger.
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